Regional Tourism

Working to support and grow the visitor economy and collectively build stronger, more vibrant communities within the Limestone Coast Region.

Regional tourism activities are focused on the strategic priorities outlined in the Limestone Coast Destination Development Strategy 2020-2025 and include Marketing, Visitor Servicing, Events, Experience Development, Governance and Collaboration, Industry Capability and Promote the Value of Tourism. This strategy aligns at a state level with the South Australian Regional Visitor Strategy 2025 with the South Australian Tourism Commission a key industry partner.

Destination Development Strategy

Destination Development Manager

This full-time position is a partnership between the Limestone Coast Local Government Association and the South Australian Tourism Commission and auspices the Destination Development Strategy. This position is supported by a part-time Destination Development Coordinator role. Click here to connect with your Limestone Coast Destination Development team.

Limestone Coast Tourism Management Group (LCTMG)

The Limestone Coast Local Government Tourism Management Group acts as an advisory group to monitor and guide the implementation of the Destination Development Strategy. One member from each constituent council sits on the committee.

LCTMG aims and objectives include:

  • Increase 2-way communication across the region and a closer connection to regional tourism activities:
    • Build and strengthen the network of tourism expertise across the region.
    • Identify opportunities to collaborate and create efficiencies.
  • Identify opportunities to collaborate and create efficiencies.
  • Monitor and provide guidance for the development and implementation of a Destination Development Strategy.
  • Review the Regional Growth Strategy with relevance to Pillar No.5 “Collaborate to build tourism capacity in the region”.
  • Engage with the tourism industry and encourage a collaborative approach to further developing the visitor economy.
  • Provide advice on marketing the region as a destination to visit, live, invest and stay.
  • Develop and strengthen strategic partnerships with key stakeholders, such as the South Australia Tourism Commission, Regional Development Australia and relevant industry groups like the Limestone Coast Tourism Industry Reference Group etc.

More information on LCLGA Committees and Working Groups Here

Building a Thriving Visitor Economy Together

Everyone plays a role in supporting the tourism community and growing a sustainable and vibrant region.

Below are some checklists which provide ideas and tips on how you can help support the Destination Development Strategy:

Stay connected by joining the Limestone Coast Tourism Industry Network Facebook Group, sign up to our industry news (below) and follow Destination Limestone Coast on LinkedIn. Tourism opportunities and updates are shared frequently via these platforms and it is a great way to connect with your industry peers.

Destination website –

The Limestone Coast destination website funnels prospective visitors to a central information hub and shares regional event, operator, and experience listings from the Australian Tourism Data Warehouse. This website is managed in accordance with the marketing initiatives outlined in the Destination Development Strategy with regional storytelling a key focus.

Monthly Limestone Coast Tourism Data Snapshot

These monthly reports are prepared by Localis analytics company.

This data is shared for information only and is intended to represent a monthly ‘state of play’ for tourism and visitation to the Limestone Coast region. Comparisons are provided against neighbouring regions (Great Ocean Road and Grampians) to give some context on Limestone Coast performance.

Please note - there will be some variances against the annual RVS Progress Snapshot data presented by SATC as the data sources differ.